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ORGANISATIONAL BRAND PRIDE AND THE EMPLOYEE ATTITUDE IN SME’S IN IKEJA LOCAL GOVERNMENT AREA LAGOS STATE
GRJBMVol 6, Issue 2Volume 6

ORGANISATIONAL BRAND PRIDE AND THE EMPLOYEE ATTITUDE IN SME’S IN IKEJA LOCAL GOVERNMENT AREA LAGOS STATE

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ORGANISATIONAL BRAND PRIDE AND THE EMPLOYEE ATTITUDE IN SME’S IN IKEJA LOCAL GOVERNMENT AREA LAGOS STATE.docxDownload

Authors

1ONIFADE Temitayo Alice,2BELLO Bashiru Akande,3AJAYI Olumide Oluwatoyin ,

4ABIOLA Cecilia O. 5OLASUPO Magaret Odunayo and 6OYAWOLE Dolapo Dorcas

 12345Department of Business Administration college of Management Sciences Bells University of Technology, Nigeria

1 [email protected] 2.babello@bellsuniversity.edu.ng , 3[email protected]  4[email protected] 5[email protected],6[email protected], 

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Abstract`

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Research Objectives: This study examined the influence of organisational brand pride on the employee psyche in selected small and medium enterprises (SMEs) located in Ikeja, Lagos State. The study assesses the degree to which organisational identification, brand-aligned behaviour, and employee advocacy influences the psychological well-being and mental involvement of staff members. 

Methodology: The study employed a quantitative research technique, which involved gathering data from five SMEs through structured questionnaires. Descriptive statistics and multiple regression analysis were used to evaluate the data. 

Findings: The results showed that organisational identification significantly and positively affects the employee psyche, therefore employees who strongly link with their organisation tend to exhibit higher psychological engagement. Brand-aligned behaviour had significant effect on the employee psyche, suggesting a need for a fair approach in promoting brand-conforming actions. Although showing a negative impact, employee advocacy was not significant on the employee psyche. The research finds that enhancing employee morale and mental health depends on developing a high feeling of organisational belonging. 

Recommendations: It recommends that small enterprises provide supportive environments that encourage identification with company values while also guaranteeing staff members are not overworked by unattainable brand expectations. These results offer SME managers workable ideas on how to use internal branding to improve employee engagement, therefore adding to the body of knowledge on organizational behavior.Keywords: Brand-Aligned Behavior, Employee Advocacy, Employee Psyche, Organizational Identification