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Author
Onyeike, Iheanyi Samuel, Ph.D
Department of Marketing
Federal Polytechnic, Nekede, Owerri
Imo State, Nigeria
+2348033427247; [email protected]
Abstract
Research Objectives: The study investigated Corporate Social Responsibility (CSR) and Customer Satisfaction in Emerald Food and Beverage Company Limited, Owerri.
Methodology: The study adopted the descriptive survey method of research. 325 copies of the questionnaire were distributed to the customers and 283 copies found analyzable. The research instrument was found to be 87% reliable. Data were obtained from both primary and secondary sources. The study employed the descriptive statistic, and multiple regression analysis for data analysis and hypotheses testing.
Findings: Ethical CSR does not have a significant relationship with customer loyalty and trust while philanthropic CSR does have a significant relationship with customer loyalty and trust. .
Recommendations: No company should rest on its oars in the implementation of its corporate social responsibilities to target customers and stakeholders in general.
Key words: Corporate Social Responsibility, Customer satisfaction, Customer loyalty, Customer trust, Stakeholders.
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