CULTURE AND FIRM’S COMPETITIVE ADVANTAGE IN NIGERIA QUOTED COMPANIES

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Authors

ISEREMEIYA COMFORT, PhD ¹ & YAHAYA SULE SUMAILA, PhD ²

¹ DEPARTMENT OF ACCOUNTING, 

FACULTY OF MANAGEMENT SCIENCES, 

AMBROSE ALLI UNIVERSITY, EKPOMA

² Yahaya Sule & Co,

Eguadase Street off Akpakpava Road,

Benin City, Nigeria.

Abstract

This study is to investigate the correlation between culture and competitive advantage in Nigeria Quoted companies. Descriptive survey design method was used for the study and data were collected using both primary and secondary sources. The total population for the study was 5,623 employees, and a sample size of 400 was determined using Krejcie and Morgan sample size determination technique. Structure questionnaire were used to collected primary data. Four hypothesis were formulated and tested using Pearson product moment correlation with the aid of statistical package for social science (SPSS) version 21. The finding reveals that corporate values, employee ethical behavior, management, style and corporate identity influence firm’s competitive advantage. The study recommends that, management should create enabling culture that will enhance firm’s competitive advantage and long term survival.

Key words: Organisational culture, competitive advantage; management style; corporate values; employee ethical behaviour.

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