Abstract
Research Purpose: In the competitive landscape of manufacturing, this study investigates the role of quality control management as a survival strategy for organisations, with a focused examination of Nigeria Breweries Plc. Understanding these strategies is vital for enhancing performance and ensuring sustainability.
Methodology: The study employed a descriptive research design, analysing data from 107 staff members at Nigeria Breweries Plc. Hypotheses were tested using multiple regression analysis to determine the impact of various quality control strategies on organisational performance.
Findings: The analysis reveals that top management commitment and employee training significantly enhance performance. However, customer focus shows no significant effect, while supplier quality management positively influences performance.
Conclusion: Quality control management, particularly through top management commitment, employee training, and supplier quality management, is crucial for the survival and performance of manufacturing organisations in Nigeria. Customer focus, however, needs to be re-evaluated.
Recommendations: Manufacturing firms should prioritise top management commitment, continuous employee training, and stringent supplier quality management. Revisiting customer focus strategies may also be necessary to align with performance goals and ensure comprehensive quality control.
Key words: Quality Control, Top Management Commitment, Customer Focus, Supplier Quality, Employee impact.
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