{"id":22433,"date":"2025-08-07T19:01:36","date_gmt":"2025-08-07T19:01:36","guid":{"rendered":"https:\/\/journals.amssr.org\/grjbm\/?p=22433"},"modified":"2025-08-07T19:01:44","modified_gmt":"2025-08-07T19:01:44","slug":"corporate-social-responsibility-csr-and-customer-satisfaction-in-emerald-food-and-beverage-company-limited-owerri-nigeria","status":"publish","type":"post","link":"https:\/\/journals.amssr.org\/grjbm\/2025\/08\/07\/corporate-social-responsibility-csr-and-customer-satisfaction-in-emerald-food-and-beverage-company-limited-owerri-nigeria\/","title":{"rendered":"Corporate Social Responsibility (CSR) and Customer Satisfaction in Emerald Food and Beverage Company Limited, Owerri, Nigeria"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Download PDF<\/h2>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/journals.amssr.org\/grjbm\/wp-content\/uploads\/sites\/3\/2025\/08\/Corporate-Social-Responsibility-CSR-and-Customer-Satisfaction-in-Emerald-Food-and-Beverage-Company-Limited-Owerri-GRJBM-AMSSRN.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Corporate Social Responsibility (CSR) and Customer Satisfaction in Emerald Food and Beverage Company Limited, Owerri  GRJBM AMSSRN.\"><\/object><a id=\"wp-block-file--media-1af30869-8d06-4214-80cc-caaeb434e380\" href=\"https:\/\/journals.amssr.org\/grjbm\/wp-content\/uploads\/sites\/3\/2025\/08\/Corporate-Social-Responsibility-CSR-and-Customer-Satisfaction-in-Emerald-Food-and-Beverage-Company-Limited-Owerri-GRJBM-AMSSRN.pdf\">Corporate Social Responsibility (CSR) and Customer Satisfaction in Emerald Food and Beverage Company Limited, Owerri  GRJBM AMSSRN<\/a><a href=\"https:\/\/journals.amssr.org\/grjbm\/wp-content\/uploads\/sites\/3\/2025\/08\/Corporate-Social-Responsibility-CSR-and-Customer-Satisfaction-in-Emerald-Food-and-Beverage-Company-Limited-Owerri-GRJBM-AMSSRN.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-1af30869-8d06-4214-80cc-caaeb434e380\">Download<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Author <\/h2>\n\n\n\n<p>Onyeike, Iheanyi Samuel, Ph.D<\/p>\n\n\n\n<p><em>Department of Marketing<\/em><\/p>\n\n\n\n<p><em>Federal Polytechnic, Nekede, Owerri<\/em><\/p>\n\n\n\n<p><em>Imo State, Nigeria<\/em><\/p>\n\n\n\n<p><em>+2348033427247; samuelonyeike@gmail.com<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Abstract<\/strong><\/h2>\n\n\n\n<p><strong>Research Objectives: <\/strong>The study investigated Corporate Social Responsibility (CSR) and Customer Satisfaction in Emerald Food and Beverage Company Limited, Owerri.&nbsp;<\/p>\n\n\n\n<p><strong>Methodology: <\/strong>The study adopted the&nbsp; descriptive survey method of research. 325 copies of the questionnaire were distributed to the customers and 283 copies found analyzable. The research instrument was found to be 87% reliable. Data were obtained from both primary and secondary sources. The study employed the descriptive statistic, and multiple regression analysis for data analysis and hypotheses testing.&nbsp;<\/p>\n\n\n\n<p><strong>Findings: <\/strong>Ethical CSR does not have a significant relationship with customer loyalty and trust while philanthropic CSR does have a significant relationship with customer loyalty and trust<strong>.<\/strong> .<\/p>\n\n\n\n<p><strong>Recommendations: <\/strong>No company should rest on its oars in the implementation of its corporate social responsibilities to target customers&nbsp; and stakeholders in general.<\/p>\n\n\n\n<p><strong><em>Key words:<\/em><\/strong><em> Corporate Social Responsibility, Customer satisfaction, Customer loyalty, Customer trust, Stakeholders.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>References<\/strong><\/h2>\n\n\n\n<p>Alrubaiee, L .(2012), Exploring the relationship between ethical sales behaviour, relationship quality and loyalty.<em> International Journal of Marketing Studies<\/em>, 4(1), 7-25&nbsp;<\/p>\n\n\n\n<p>Ararat, M. (2008). A development perspective for corporate social responsibility: Case of Turkey. Corporate Governance: <em>The international journal of business in society<\/em>, 8(3), 271-285.&nbsp;<\/p>\n\n\n\n<p>Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. <em>Business horizons<\/em>, 34(4), 39-48.&nbsp;<\/p>\n\n\n\n<p>Fadun, S. O. (2014). Corporate social responsibility (CSR) practices and stakeholders expectations: the Nigerian perspectives.<em> Research in Business and Management<\/em>, 1(2), 13 31.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Ferreira, D. A., Avila, M. G., &amp; Faria, M. D. (2010). Corporate Social Responsibility and Consumers\u2019 Perception of Price. <em>Social Responsibility Journal,<\/em> 6 (2), 208 221.http:\/\/dx.doi.org\/10.1108\/17471111011051<\/p>\n\n\n\n<p>Freeman, I., &amp; Hasnaoui, A. (2011). The Meaning of Corporate Social Responsibility: The Vision of Four Nations. <em>Journal of Business Ethics<\/em>, 100 (3), 419-443. <a href=\"http:\/\/dx.doi.org\/10.1007\/s10551-010-0688-6\" target=\"_blank\" rel=\"noopener\">http:\/\/dx.doi.org\/10.1007\/s10551-010-0688-6<\/a>&nbsp;<\/p>\n\n\n\n<p>Gabreath, J.(2010), How does corporate social responsibility benefit firms?; Evidence from Australia. <em>European Business Review,<\/em> 22(4), 411-431<\/p>\n\n\n\n<p>Gupta, S &amp; Pirsch, J. (2006), The company-cause- customer fit decision in cause-related marketing.; <em>Journal of&nbsp; consumer marketing<\/em>, 23(6) 314- 326<\/p>\n\n\n\n<p>Iqbal, A., Zia, M. H., Bashir, S., Shahzad, K., &amp; Aslam, M. W. (2008).&nbsp; Antecedents and outcomes of customer satisfaction in using prepaid cellular service in Pakistan ; .<em>Paper presented at the Proceedings of the First&nbsp; International Conference on Business and Technology<\/em>, Iqra University, Islamabad, Pakistan.<\/p>\n\n\n\n<p>Kotler, P., &amp; Lee, N. (2008). <em>Corporate social responsibility: Doing the most good for your company and your cause<\/em>; ; John Wiley &amp; Sons.<\/p>\n\n\n\n<p>Krejcie, R.V &amp; Morgan, D.W (1970), Determining sample size for research activities;. educational and psychological measurement<em> Scientific research publishing<\/em> <em>&nbsp;<\/em>(30), 607-610<em>, ;<\/em><\/p>\n\n\n\n<p>&nbsp;Lafferty, B.A, &amp; Goldsmith, R.E(2005), Cause- brand alliance; Does the cause help the brand or Does the brand help the cause?,<em> Journal of Business Research<\/em>, 58(4) 423- 429<\/p>\n\n\n\n<p>Mandhachitara, R., &amp; Poolthong, Y. (2011). A model of customer loyalty and corporate social responsibility. ;<em>Journal of services marketing,<\/em> 25(2), 122133.&nbsp;<\/p>\n\n\n\n<p>Matten, D., &amp; Crane, A. (2005). Corporate citizenship: Toward an extended theoretical conceptualization. <em>Academy of management review, <\/em>30(1), 166179.&nbsp;<\/p>\n\n\n\n<p>McDonald, L.M.&nbsp; Thiele, S.R (2008), Corporate social responsibility and bank customers satisfaction.; A research agenda. <em>International Journal of Bank Marketing<\/em> 26(3), 70-182<\/p>\n\n\n\n<p>Morgan, R.M &amp; Hunt, S.D, (1994). The commitment trust theory of Relationship marketing.. <em>The journal of marketing<\/em>(58) 20-36&nbsp;<\/p>\n\n\n\n<p>Nareeman ,A &amp; Hassan, Z.,(2013), Customer perceived practices of CSR on improving customer satisfaction and loyalty, <em>International Journal of Accounting&nbsp; and Business,<\/em> 1(1), 36-39<\/p>\n\n\n\n<p>Oliver, R. L. (1999). Whence customer loyalty?,<em> Journal of Marketing<\/em> (63) 33-34&nbsp;<\/p>\n\n\n\n<p>Onuoha, K.J., (2011), <em>The impact of corporate social responsibility on customer satisfaction; A study of Nigerian Breweries Plc, Benin City<\/em>. MBA Thesis, Ambrose Ali University, Ekpoma, Edo State<\/p>\n\n\n\n<p>Roy, D. P. (2O16), The impact of congruence in cause marketing campaigns for service firms, <em>Journal of Services Marketing,<\/em> 24(3), 255- 263<\/p>\n\n\n\n<p>Sharma, A. &amp; Kiran, R. (2013). Corporate Social Responsibility: Driving Forces and Challenges.; <em>International Journal of Business Research and Development<\/em>, 2 (1), 18-27.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download PDF Author Onyeike, Iheanyi Samuel, Ph.D Department of Marketing Federal Polytechnic, Nekede, Owerri Imo State, Nigeria +2348033427247; samuelonyeike@gmail.com Abstract Research Objectives: The study investigated Corporate Social Responsibility (CSR) and Customer Satisfaction in Emerald Food and Beverage Company Limited, Owerri.&nbsp; Methodology: The study adopted the&nbsp; descriptive survey method of research. 325 copies of the questionnaire were distributed to the customers and 283 copies found analyzable. The research instrument was found to be 87% reliable. Data were obtained from both primary [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21662,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,219,220],"tags":[],"class_list":["post-22433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grjbm","category-volume-5","category-volume-5-issue-1"],"_links":{"self":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts\/22433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/comments?post=22433"}],"version-history":[{"count":1,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts\/22433\/revisions"}],"predecessor-version":[{"id":22435,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts\/22433\/revisions\/22435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/media\/21662"}],"wp:attachment":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/media?parent=22433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/categories?post=22433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/tags?post=22433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}