{"id":22342,"date":"2025-03-11T12:37:58","date_gmt":"2025-03-11T12:37:58","guid":{"rendered":"https:\/\/journals.amssr.org\/grjbm\/?p=22342"},"modified":"2025-03-11T12:42:28","modified_gmt":"2025-03-11T12:42:28","slug":"reduce-strategy-a-tool-for-sustainable-packaging-in-nigerian-bottling-company-imo-state","status":"publish","type":"post","link":"https:\/\/journals.amssr.org\/grjbm\/2025\/03\/11\/reduce-strategy-a-tool-for-sustainable-packaging-in-nigerian-bottling-company-imo-state\/","title":{"rendered":"Reduce Strategy: A Tool for Sustainable Packaging in Nigerian Bottling Company, Imo State"},"content":{"rendered":"\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/journals.amssr.org\/grjbm\/wp-content\/uploads\/sites\/3\/2025\/03\/Reduce-Strategy_-A-Tool-for-Sustainable-Packaging-in-Nigerian-Bottling-Company-Imo-State-Global-Research-Journal-of-Business-Management-GRJBM-AMSSRN.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Reduce Strategy_ A Tool for Sustainable Packaging in Nigerian Bottling Company, Imo State - Global Research Journal of Business Management (GRJBM) AMSSRN.\"><\/object><a id=\"wp-block-file--media-a35c4808-3870-4264-b784-6e58f2f11ec6\" href=\"https:\/\/journals.amssr.org\/grjbm\/wp-content\/uploads\/sites\/3\/2025\/03\/Reduce-Strategy_-A-Tool-for-Sustainable-Packaging-in-Nigerian-Bottling-Company-Imo-State-Global-Research-Journal-of-Business-Management-GRJBM-AMSSRN.pdf\">Reduce Strategy_ A Tool for Sustainable Packaging in Nigerian Bottling Company, Imo State &#8211; Global Research Journal of Business Management (GRJBM) AMSSRN<\/a><a href=\"https:\/\/journals.amssr.org\/grjbm\/wp-content\/uploads\/sites\/3\/2025\/03\/Reduce-Strategy_-A-Tool-for-Sustainable-Packaging-in-Nigerian-Bottling-Company-Imo-State-Global-Research-Journal-of-Business-Management-GRJBM-AMSSRN.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a35c4808-3870-4264-b784-6e58f2f11ec6\">Download<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Authors list: <\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Echereobia Nkiruka Justina (PhD) <sup>1<\/sup><\/li>\n\n\n\n<li>Onyeike, Iheanyichukwu Samuel (PhD)<sup> 2<\/sup><\/li>\n\n\n\n<li>Onyemenonu Paulinus Chijieze<sup> 3<\/sup><\/li>\n\n\n\n<li>Ibe Emmanuel C.<sup> 4<\/sup><\/li>\n<\/ul>\n\n\n\n<p><em><sup>1, 2, 3, &amp; 4 <\/sup><\/em><em>Department of Marketing,&nbsp;<\/em><\/p>\n\n\n\n<p><em>Federal Polytechnic Nekede,&nbsp;<\/em><\/p>\n\n\n\n<p><em>Owerri, Imo State<\/em><\/p>\n\n\n\n<p><strong><em><sup>1 <\/sup><\/em><\/strong><a href=\"mailto:echereobian@gmail.com\"><em>echereobian@gmail.com<\/em><\/a><em>; +2348060080297<\/em><\/p>\n\n\n\n<p><strong><em><sup>2 <\/sup><\/em><\/strong><a href=\"mailto:samuelonyeike@gmail.com\"><em>samuelonyeike@gmail.com<\/em><\/a><em>; +2348033427247<\/em><\/p>\n\n\n\n<p><strong><em><sup>3 <\/sup><\/em><\/strong><a href=\"mailto:paulyonyemenonu@gmail.com\"><em>paulyonyemenonu@gmail.com<\/em><\/a><strong><em>; +<\/em><\/strong><em>2348033253195<\/em><strong><em> <\/em><\/strong><\/p>\n\n\n\n<p><strong><em><sup>4 <\/sup><\/em><\/strong><a href=\"mailto:emmaibe@fpno.edu.ng\"><em>emmaibe@fpno.edu.ng<\/em><\/a><em>; +2348037101788<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Abstract<\/strong><\/h2>\n\n\n\n<p><strong>Research Objectives: <\/strong>This work focuses on<strong> <\/strong>reducing options as a sustainable tool of packaging in Nigerian Bottling Company, South East, Nigeria. It aims to ascertain the extent of the relationship between reduced options and the packaging functions of protection, convenience and promotion. This study was necessitated by the need to develop more environmentally friendly product packaging having seen the damages done by climate change.&nbsp;<\/p>\n\n\n\n<p><strong>Methodology: <\/strong>To carry out this research, three questions were raised and three hypotheses formulated which were subjected to test. Descriptive survey design was adopted as data were gathered through questionnaire and observation. The sample unit of the study was drawn from Nigerian Bottling Company distributors in Imo State made up of 38 members. The hypotheses were tested using Pearson correlation coefficient with the help of Statistical Package for Social Sciences.<\/p>\n\n\n\n<p><strong>Findings: <\/strong>There is a strong and positive significant relationship between reduce option and the protective and promotional functions of packaging; reduce option has a positive and moderately significant relationship with user convenience.&nbsp;<\/p>\n\n\n\n<p><strong>Conclusion: <\/strong>Reduce is a viable option for sustainable packaging as it helps firms to save cost, reduce environmental waste as well as ensures societal wellbeing.&nbsp;<\/p>\n\n\n\n<p><strong>Recommendations: <\/strong>NBC should place more emphasis on the use of minimal materials while maintaining protective quality of packaging. Firms that are into the business of manufacturing packages should avoid multi-layer packaging as this would promote environmental friendliness.<\/p>\n\n\n\n<p><strong><em>Key words:<\/em><\/strong><em> Reduce, Protection, User Convenience, Promotion.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>References<\/strong><\/h2>\n\n\n\n<p>Abila, B &amp; Kantola, J (2019). 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Top 5 food packaging trends to watch for in 2020 &nbsp; <em>Safeopedia<\/em>. www.safeopedia.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authors list: 1, 2, 3, &amp; 4 Department of Marketing,&nbsp; Federal Polytechnic Nekede,&nbsp; Owerri, Imo State 1 echereobian@gmail.com; +2348060080297 2 samuelonyeike@gmail.com; +2348033427247 3 paulyonyemenonu@gmail.com; +2348033253195 4 emmaibe@fpno.edu.ng; +2348037101788 Abstract Research Objectives: This work focuses on reducing options as a sustainable tool of packaging in Nigerian Bottling Company, South East, Nigeria. It aims to ascertain the extent of the relationship between reduced options and the packaging functions of protection, convenience and promotion. This study was necessitated by the need to develop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21662,"comment_status":"open","ping_status":"0","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,195,179],"tags":[],"class_list":["post-22342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grjbm","category-vol-4-issue-2","category-volume-4"],"_links":{"self":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts\/22342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/comments?post=22342"}],"version-history":[{"count":2,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts\/22342\/revisions"}],"predecessor-version":[{"id":22345,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/posts\/22342\/revisions\/22345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/media\/21662"}],"wp:attachment":[{"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/media?parent=22342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/categories?post=22342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.amssr.org\/grjbm\/wp-json\/wp\/v2\/tags?post=22342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}