{"id":22251,"date":"2024-05-20T07:05:52","date_gmt":"2024-05-20T07:05:52","guid":{"rendered":"https:\/\/journals.amssr.org\/grjbm\/?p=22251"},"modified":"2024-05-20T07:10:40","modified_gmt":"2024-05-20T07:10:40","slug":"revitalising-corporate-culture-in-the-world-of-hybrid-work","status":"publish","type":"post","link":"https:\/\/journals.amssr.org\/grjbm\/2024\/05\/20\/revitalising-corporate-culture-in-the-world-of-hybrid-work\/","title":{"rendered":"Revitalising Corporate Culture in the World of Hybrid Work"},"content":{"rendered":"\n<div class=\"real3dflipbook\" id=\"56_6adeca23e8f76\" style=\"position:absolute;\" 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Contents&quot;,&quot;share&quot;:&quot;Share&quot;,&quot;pressEscToClose&quot;:&quot;Press ESC to close&quot;},&quot;name&quot;:&quot;Revitalising Corporate Culture in the World of Hybrid Work&quot;,&quot;post_id&quot;:22239,&quot;pdfUrl&quot;:&quot;https:\\\/\\\/journals.amssr.org\\\/grjbm\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/Publish-4.docx.pdf&quot;,&quot;id&quot;:&quot;56&quot;,&quot;bookId&quot;:&quot;56&quot;,&quot;rootFolder&quot;:&quot;https:\\\/\\\/journals.amssr.org\\\/grjbm\\\/wp-content\\\/plugins\\\/real3d-flipbook\\\/&quot;,&quot;version&quot;:&quot;3.26&quot;,&quot;uniqueId&quot;:&quot;56_6adeca23e8f76&quot;,&quot;date&quot;:&quot;2024-05-20&quot;}\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-abstract\">Abstract\u00a0<\/h2>\n\n\n\n<p><strong>Research Purpose:<\/strong> With the rise of hybrid and remote work models, maintaining a strong company culture is more crucial than ever. How can organisations ensure their values and standards remain vibrant and impactful when physical presence is no longer a constant? This research explores strategies for building and sustaining a robust corporate culture in the evolving landscape of hybrid work.<\/p>\n\n\n\n<p><strong>Methodology:<\/strong> This research examines the challenges posed by hybrid and remote work to traditional models of corporate culture. It analyses the impact of reduced physical interaction on employee alignment and connectedness, drawing upon relevant studies and real-world examples.<\/p>\n\n\n\n<p><strong>Findings:<\/strong> The study reveals that hybrid and remote work settings can negatively impact employee alignment and connectedness due to the lack of physical interaction inherent in conventional work environments.<\/p>\n\n\n\n<p><strong>Conclusion:<\/strong> Building a strong and sustainable corporate culture within hybrid and remote work models requires innovative approaches that foster a sense of community and shared purpose, even in the absence of consistent physical presence.<\/p>\n\n\n\n<p><strong>Recommendations:<\/strong> The research suggests strategies for companies to adapt their cultural initiatives to the hybrid world, including leveraging technology for enhanced communication and collaboration, promoting virtual team-building activities, and establishing clear guidelines for remote work engagement.<\/p>\n\n\n\n<p><strong><em>Key words<\/em><\/strong><em>: Alignment, Connectedness, Corporate Culture, Covid-19, Employee, Hybrid Work, Remote Work.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-references\">References\u2003<\/h2>\n\n\n\n<p>Ahuja, M. K., &amp; Galvin, J. E. (2003). Socialization in virtual groups. Journal of Management, 29(2), 161-185.<\/p>\n\n\n\n<p>Banjo, S. et al. (2020) Coronavirus Outbreak Is World\u2019s Largest Work-From-Home Experiment | Time, Time. Retrieved from: https:\/\/time.com\/5776660\/coronavirus-work-from-home\/<\/p>\n\n\n\n<p>Cameron, K. S., &amp; Quinn, R. E. (2011). Diagnosing and changing organizational culture: Based on the competing values framework. John Wiley &amp; Sons.<\/p>\n\n\n\n<p>Charalampous, M., Grant, C. A., Tramontano, C., &amp; Michailidis, E. (2019). Systematically reviewing remote e-workers\u2019 well-being at work: A multidimensional approach. European Journal of Work and Organizational Psychology, 28(1), 51-73.<\/p>\n\n\n\n<p>Choudhury, P. (Raj), Foroughi, C. and Larson, B. 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Arabian Journal of Business and Management Review, 7(1), 2-5.<\/p>\n\n\n\n<p>Tietze, S., &amp; Nadin, S. (2011). The psychological contract and the transition from office\u2010based to home\u2010based work. Human Resource Management Journal, 21(3), 318-334.<\/p>\n\n\n\n<p>Tracy, K. (2002), Everyday Talk, The Guilford Press, New York, NY.<\/p>\n\n\n\n<p>Van Bel, D. T., Smolders, K. C. H. J., IJsselsteijn, W. A., &amp; de Kort, Y. (2009). Social connectedness: concept and measurement. Intelligent Environments, 2, 67-74.<\/p>\n\n\n\n<p>van Zoonen, W., Sivunen, A., Blomqvist, K., Olsson, T., Ropponen, A., Henttonen, K., &amp; Vartiainen, M. (2021). Factors influencing adjustment to remote work: Employees\u2019 initial responses to the covid-19 pandemic. International Journal of Environmental Research and Public Health, 18(13), 6966.<\/p>\n\n\n\n<p>Waldron, V. R. (2003). Relationship maintenance in organizational settings. Maintaining relationships through communication: Relational, contextual, and cultural variations, 163-184.<\/p>\n\n\n\n<p>Wang, S., Noe, R.A. and Wang, Z.M. (2014) \u201cMotivating Knowledge Sharing in Knowledge Management Systems: A Quasi-Field Experiment,\u201d Journal of Management, 40(4), pp. 978\u20131009. doi:10.1177\/0149206311412192.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abstract\u00a0 Research Purpose: With the rise of hybrid and remote work models, maintaining a strong company culture is more crucial than ever. How can organisations ensure their values and standards remain vibrant and impactful when physical presence is no longer a constant? This research explores strategies for building and sustaining a robust corporate culture in the evolving landscape of hybrid work. Methodology: This research examines the challenges posed by hybrid and remote work to traditional models of corporate culture. 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