Abstract
Research Objective: This study empirically examined the influence of Financial Technology Capabilities on the performance of listed consumer goods companies in Nigeria, considering the challenges of insecurity and high operating costs.
Methodology: Financial Technology Capabilities were measured using two proxies—digital marketing technology and digital payments technology—while performance was assessed using return on assets (ROA). The study adopted an ex-post facto research design. A population of 20 consumer goods companies was identified, and 14 were purposively sampled. Data were obtained from the annual reports of the selected companies covering 2013 to 2023. Descriptive statistics and multiple regression analyses were employed to analyze the data.
Findings: The analysis revealed that both digital marketing technology and digital payments technology significantly influenced the profitability (ROA) of consumer goods companies during the studied period.
Conclusion: The study concluded that Financial Technology Capabilities are essential for the profitability of consumer goods companies in Nigeria, especially during periods of heightened insecurity and elevated operating costs.
Recommendations: Firstly, Consumer goods companies in Nigeria should optimize the use of digital marketing technology to enhance revenue generation and market reach. Secondly, companies should adopt and integrate advanced digital payments technology to improve transaction efficiency and customer satisfaction. Finally, policymakers and industry stakeholders should create an enabling environment that supports the adoption and scalability of financial technology to ensure sustained profitability.
Key words: Financial Technology Capabilities, digital marketing technology, digital payments technology, Consumer Goods Companies.
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